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22 February 2018
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In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB) Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was...
22 February 2018
Blog

Not too big, not too small, not too fancy, not too simple, Topo Design’s Rover Pack is the Goldilocks of rucksacks. Let’s take a closer look at the bag.

22 February 2018
Blog

The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to change in taste.

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He took the simple, straightforward layouts of agency principal David Ogilvy of Ogilvy and Mather and adapted them for Volkswagen. Krone’s repeated use of black-and-white, largely unretouched photographs for Volkswagen, (as opposed to the embellished illustrations used traditionally by competing agencies).

Coupled with Bob Gage’s bold work for Ohrbach’s, spawned consistently witty and unique print ads that met DDB’s goal of making a stark departure from existing advertisement techniques.

The corporate headquarters and factory that produced Volkswagens was located in Wolfsburg, Germany. Because Volkswagen’s advertising budget in 1960 was only $800,000, DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg’s needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all aspects of the automobile.

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